Enter a cash fare, the reward taxes and the Avios required to see exactly what your Avios are worth in pence — then judge it against the 2026 valuation bands.
Last updated: September 2026
The all-in cash fare you would otherwise pay for the same cabin and dates.
The cash you still pay on the Avios booking — APD, taxes and carrier-imposed charges.
The Avios price shown for the reward seat.
Value per Avios = (cash fare − reward taxes & fees) ÷ Avios × 100. Comparing like-for-like cabins and dates gives the fairest answer.
1.44p
per Avios
Solid value, comfortably above the ~1p baseline. A sensible use of your Avios.
A typical Avios is worth around 1p. Anything above ~1.2p is a good use; premium-cabin and Companion Voucher redemptions can reach 2p or more.
Value bands are guidance based on independent estimates and can vary by trip. This is general information, not financial advice.
Pence per Avios is the single most useful number in the whole hobby. It converts a fuzzy “is this a good deal?” into a hard figure you can compare across any redemption. The maths is deliberately simple: take the cash fare you would otherwise pay, subtract the taxes and fees you still have to pay on the reward booking, then divide by the number of Avios the seat costs. Multiply by 100 to get pence.
The reason we subtract taxes and fees is that they are not “free” just because you booked with points. On a long-haul Club World reward you might still pay several hundred pounds in carrier-imposed charges and Air Passenger Duty. Those pounds come out of your pocket either way, so only the cash you genuinely avoid counts towards what your Avios delivered.
A widely used baseline for Avios is around 1p each. Below that, you are usually better off paying cash and keeping your Avios for a stronger redemption. Between roughly 1p and 1.2p is fair — acceptable, but rarely a reason to celebrate. Above 1.2p is genuinely good, and anything at 2p or beyond is exceptional.
The very highest values almost always come from premium cabins, sweet-spot partner awards such as Qatar Airways Qsuite, and the BA Companion Voucher, which effectively lets two people travel for close to the Avios cost of one. The lowest values come from “part pay with Avios” against a cash fare, which typically lands around 0.5p to 0.6p — fine in a pinch, but never the best home for your points.
The most common error is comparing apples with oranges: pricing a fully flexible cash business fare against a restrictive reward seat, or vice versa. Always compare like-for-like cabins, dates and fare flexibility. The second mistake is ignoring what you would actually have paid — if you would never buy the £6,000 cash Club World fare, valuing your redemption against it flatters the result. Use a realistic cash price you would genuinely have paid.
A high pence-per-Avios redemption is only half the story — you need a healthy Avios balance first. These are the UK cards that build Avios fastest, and the Companion Voucher can push your effective value well past 2p.
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